APITAP knows the importance of gaining a customer’s attention in order to build sales. To do this merchants need ads that work and that they are in full control over. To reach the most customers they need to be able to customize their ads as needed, to display what they want, when they want, and how they want. APITAP allows merchants to create ads in real-time that can even be targeted to specific devices, times of day, and locations to display. In today’s competitive market, the business owner needs to not only be two steps ahead but able to shift gears and direction at a moment’s notice to gain the most sales. With APITAP they can do just that.