Event organizers can create promotions for fans that follow that provide special offers and promotions for members through the ApiTap application. By pushing these promotions directly to the followers’ ApiTap application, the event organizers, concert promoters, and team franchises can reach their loyal fans directly, to encourage purchases. As events become available, organizers, promoters, and franchises can push special offerings to followers, or within a radius around the location. Attendees can take advantage of special event “day-of” discounts or package offerings. These package offerings can be pushed using the real-time engagement and sales modules to offer consumers at home the option of purchasing a complete evening package offering tickets, souvenirs and food in one convenient purchase.