Apitap provides restaurants with a truly unique package that they can use to increase sales and expand their advertising results, while making their operations more productive and efficient. Apitap’s founders have over 30 years of combined experience in the restaurant, bar, retail, hospitality, and professional services industries. During that time, they were able to witness, or experience directly, the struggles and uncertainties that merchants and restaurants were facing.

“To stay on top of the competition, restaurant owners need a unified platform that will enable them to achieve their business goals without huge added costs. Apitap provides exactly that … an all-in-one solution, crafted by experts coming from all types of industries”, Krestina Torossian, Chief Marketing Officer, said in a statement.

Apitap’s Restaurant Management System (RMS) is essentially a complete POS that is included free of cost with a regular Apitap subscription and does not require additional hardware or devices to use. The RMS can take orders online, mobile, and in-restaurant and comes with features that help restaurants achieve hassle-free transactions and smooth flowing operations.

The RMS includes a special feature of key importance for restaurants, … Dynamic Digital Menus. The Dynamic Digital Menu system connects to, and updates instantly based on real-time product schedules, inventory quantity, and scheduled promotions for each restaurant’s location. It uses this data to update immediately menus displayed in-store, online, and on mobile at the same time so customers always see exactly what a restaurant has available. This interactive approach helps capture consumers’ attention even more when combined with digital signage and promotional videos about the restaurant’s offerings.

“We infused in our system a customer-focused approach to deliver the best service and excellent dining experience fit for your customers,” Krestina Torossian added.

Apitap also enables participating restaurants to generate analytic reports covering sales and ads performance, menu/products reports, and others. These reports will give restaurants actionable insights and turn these data into a plan of action.

Industry innovator ATLA, LLC. has launched APITAP, its revolutionary all-in-one digital marketing platform that helps merchants engage with consumers and grow their business.

“To reach the most customers, merchants need to be able to customize their ads as needed, to display what they want, when they want, and how they want. That’s where Apitap comes into the picture,” Krestina Torossian, Chief Marketing Officer, said in a statement.

Merchants can even use Apitap’s universal unified digital marketing tools to promote their services and products through mobile apps to allow them to reach consumers immediately, both fast and efficiently.

The platform offers an all-in-one digital marketing solution, allowing merchants to create ads in real-time that can be targeted to specific devices, times of day, and locations to display, even inside their store or in their storefront windows.

“In business, cutthroat competition requires merchants to be two steps ahead and should shift gears and direction at a moment’s notice to gain the most sales,” Krestina Torossian stressed.

Apitap provides merchants with their own branded storefronts inside the Apitap Online Digital Shopping Mall to promote and use as a basis for growing their business. Merchants will have all the benefits and features of the mobile app, plus even more ways to promote and develop their business, including promoting their storefront with its own URL and targeted cross-sale promotions.

With this innovative platform in place, merchants get the chance to have customers use their Apitap storefront to interact with and follow them. Whenever a consumer buys in Apitap, they get to know the businesses better and can return quickly at any time. Consumers can even share a merchant’s contact details and services through social media. Through Apitap, merchants can regain customer loyalty and repeat business, along with building word-of-mouth advertising.

Apitap takes true customer engagement to the next level by incorporating real-time messaging throughout their system. The unique platform offers a top-notch feature where merchants can send announcements, promotions, and messages in real-time to help customers know about special offers, discounts, and deals and engage with them directly to guide their purchasing.

Apitap also provides participating merchants with their own ad network, one of the platform’s top promotional tools. Merchants use it to create ads that can be used anywhere, from in-store displays and the Apitap mobile app to Apitap’s Online Digital Shopping Mall.

As an integrated part of the Apitap platform, everything that merchants have entered will automatically appear in their online storefront in the Apitap online digital mall.

“There’s nothing to re-enter, and merchants can manage it from the same portal they are already using as Apitap subscribers,” Krestina Torossian said. Merchants can check back or subscribe to Apitap’s news announcements to get updates as the company expands the Apitap platform even further over the coming months.