Social commerce is a blending of traditional e-commerce type features with the benefits of social media. What does that exactly mean and why is it a good thing?? The best way to answer that is by example.
When you walk into a store and don’t see anybody. No one to greet you. No one to ask if you need help. No one for you to ask questions to. It’s just you and an empty store. Well that’s kind of what e-commerce is like really. Merchants load up their pages with goods and services to sell and customers eventually find their way in to look around. Sometimes there’s an email address that a customer can use to ask a question that eventually the merchant will get back to. It’s not immediate. It’s not interactive. In fact, most times the customer will ask a question through the email and then leave the site, waiting for an answer from the merchant. Unfortunately, the longer the customer is away from the site, the less chance that they’ll actually end up buying something. Or they may end up shopping somewhere else.